SELECT WORK
FAZE
Brand Design · Digital · Merchandise
Worked with FaZe during a period of rapid growth, developing visual work across digital content, merchandise, partnerships, and brand activations.
Created graphics and motion assets for content distributed across FaZe's YouTube, Twitch, and social ecosystem.
Developed creative supporting brand partnerships with G FUEL, Nissan, and Champion, adapting partner requirements to FaZe's established visual language.
Designed assets for apparel releases, merchandise, events, and digital campaigns, working across multiple formats while maintaining a consistent brand identity.
Supported projects from initial creative development through production and final delivery.
10M+ Audience Across FaZe Channels
3 Major Brand Partnerships Supported
Digital · Motion · Merchandise · Events
LOGOS JIU JITSU
Brand Strategy · Creative Direction · Growth
Lead brand and creative strategy for Logos Jiu Jitsu, developing a connected ecosystem across identity, merchandise, e-commerce, content, campaigns, events, and the physical academy experience.
Established a consistent visual direction across social, digital, retail, apparel, signage, and in-gym touchpoints.
Built merchandise collections from concept and product design through vendor sourcing, pricing, inventory, launch creative, and fulfillment, treating merchandise as an extension of the brand rather than traditional academy apparel.
Direct photography, video, campaign concepts, and ongoing brand storytelling while overseeing both organic and paid marketing.
Connected creative decisions with commercial objectives across merchandise, membership acquisition, and community growth.
500K+ Monthly Content Views
+40% Merchandise Revenue
−15% Merchandise Overhead
2 Locations Under One Brand System
UFC
Photography · Art Direction · Storytelling
Concepted and produced an editorial photoshoot featuring UFC athlete Alex Hernandez, exploring the personality and identity behind professional competition.
Developed the visual direction around a balance of athleticism, environment, and portraiture, creating imagery that felt polished without losing the raw character of combat sports.
Directed the shoot from concept and composition through capture and final image selection.
1 UFC Athlete
Concept → Production → Final Imagery
Editorial · Portraiture · Sport
CAMP CHEF
E-Commerce · Production · Lifestyle
Produced multimedia creative for Camp Chef across e-commerce, digital marketing, and brand storytelling, connecting products to the experiences surrounding outdoor cooking.
Developed photography, video, and design assets that placed products within real-world cooking and outdoor environments.
Worked across both product-focused and lifestyle creative, helping communicate functionality without relying solely on technical product messaging.
Managed creative production from planning and capture through editing and final delivery across digital and print applications.
Photo · Video · Design
Digital + Print
E-Commerce + Brand
DANIEL WELLINGTON
Photography · Lifestyle · Social
Created lifestyle photography for Daniel Wellington within the brand's established minimalist visual identity.
Developed product-focused imagery that placed watches within aspirational, everyday environments while maintaining the clean aesthetic associated with the brand.
Produced content designed specifically for social and digital distribution, balancing individual creative expression with established global brand guidelines.
Lifestyle Photography
Product Storytelling
Social-First Creative
ARB
Automotive · Lifestyle · Photography
Created lifestyle and product imagery for ARB, photographing off-road equipment within the environments and experiences the products were designed for.
Developed visual content around vehicles, equipment, travel, and outdoor exploration, balancing clear product representation with lifestyle storytelling.
Produced campaign-ready assets designed to work across digital, social, and broader brand applications while staying within ARB's established identity.
Automotive Photography
Product + Lifestyle
Digital Campaign Assets